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The Walkers brand is recognized worldwide as a symbol of excellence, known as a true Scottish classic. Despite the addition of various products, the Walker family has remained true to their values of quality and natural goodness. Walkers shortbread is made with only four simple ingredients: flour, pure creamy butter, sugar, and salt. Walkers products contain no artificial flavorings, colorings, or preservatives, and are even kosher certified.
The Walkers story began over a century ago in 1898, when the 21-year-old Joseph Walker opened a bakery in the Scottish Highlands with a £50 loan and the dream of creating the finest shortbread in the world. In the first year, Joseph dedicated every spare moment to perfecting his shortbread recipe, and his efforts paid off. As his fame and demand for his quality shortbread grew, Joseph expanded his business by moving to a larger shop in Aberlour and investing in a horse and cart to deliver his baking further afield.
During the 1930s, the business continued to grow, with two of Joseph's sons, James and Joseph, joining the company and bringing fresh, new ideas. By 1936, they had introduced a range of cakes, a selection of confectionery, and the company's first delivery van, allowing Walkers' products to be sold even more widely. Despite some manufacturers cutting corners by using margarine, Joseph remained committed to using only the finest ingredients, and his sons carried on his original recipe even after his death in 1954.
As demand increased, the business expanded further. By 1961, all three of James' children – Joseph, James, and Marjorie – had joined the family firm, representing the third generation of Walkers. By 1975, the company had outgrown its extended bakery and moved to a custom-built factory, allowing them to develop new products such as Chocolate Chip Shortbread and specialty cookies.
In the 1970s, Joseph's grandchildren began exporting Walkers shortbread to over 60 countries around the world, still baking to his original recipe. Within a decade, they won the first of three Queen's Awards for Export Achievement, the highest accolade given to British exporters.
To this day, Walkers stays connected with their customers by testing every new product in Aberlour's village shop, ensuring that customers around the world enjoy a range of products that have received the seal of approval from the local community. Consistent quality and traditionally delicious recipes have made Walkers the choice of the most discerning customers and retailers.
Walkers' reputation continues to grow as loyal customers worldwide delight in their traditional shortbreads and innovative new products like almond, ginger, and luxurious chocolate-covered shortbread. All Walkers' products are packaged in their unmistakable red tartan, proudly bearing the image of Bonnie Prince Charlie and Flora MacDonald, reflecting the tradition and care that goes into baking every piece of Walkers shortbread.
The quality and natural goodness of Walkers have earned them numerous international awards, including five gold Mondiale medals and the Food from Britain Innovation Award. While the family has moved with the times, they have remained true to Joseph Walker's original ideal and recipe, using only the finest ingredients in their new range of shortbread cookies and biscuits.
Today, Joseph Walker would be proud to know that his great-grandchildren are carrying on the family tradition as the fourth generation of Walkers, making "The world's classic pure shortbread".
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | ‎No | ||||
product_dimensions | ‎9.25 x 1.57 x 3.15 inches; 1.99 Pounds | ||||
item_model_number | ‎022832 | ||||
upc | ‎039047001510 039047005426 | ||||
manufacturer | ‎Walkers Shortbread | ||||
best_sellers_rank | #21,663 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food) #28 in Shortbread Cookies | ||||
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